The biggest popular misconception about network marketing is that it’s a selling business. But selling is just earning more income. The problem is, if you stop the activity, the income stops.
A salesperson has a job. If you work behind the counter at a department store, you’re in the E quadrant; if you’re in business for yourself, selling insurance or homes or jewelry, you’re in the S quadrant. But either way, you have a job, and your job is to sell.
That’s not going to build your wealth or your freedom. What you want is not another job; you want another address, one over in the B quadrant.
John: Robert, that’s exactly right. People often assume that being successful in this business means being “great at sales.” But the point of network marketing It’s About Assets That Generate Income is not to become great at selling your particular product or service, because no matter how good you might be at doing that—and let’s be honest, if you’re like most people, you don’t think you are very good at it—there’s only so much income you can earn selling.
After all, there are so many hours in the day, right? In network marketing, the whole point is not to sell a product but to build a network, an army of people who are all representing that same product or service to share with others.
The goal is not for you or any other individual to sell a lot of product; it’s for a lot of people to be their own best customer, sell and service a reasonable number of customers, and recruit and show a lot of other people how to do the same thing. And here’s the reason you want to build that army of independent representatives: Once you do, you know what you’ll have? An asset that generates income for you— passive income.
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